Defy the Odds is a lifestyle brand built to inspire better living through social outlets. The first of these social outlets will be fashion and media based. The fashion aspect will include Fly Elephant Clothing, an apparel line meant to inspire individuals to overcome obstacles and live out their dreams. The media aspect will include an interactive website and a video series called Behind The Dreamer spotlighting admirable, successful individuals who have overcome trials and tribulations to achieve their dreams.